Shah Rukh Khan Announces UNIFYD Festival in Abu Dhabi With Arijit Singh, Karan Aujla, and Sonu Nigam

Shah Rukh Khan has announced UNIFYD, a new music and culture festival that will debut at Etihad Live on Yas Island, Abu Dhabi, on Saturday (March 20, 2027). Arijit Singh, Karan Aujla, and Sonu Nigam will headline the one-day event, which will feature more than 15 artists across multiple stages. Further names are expected to be announced in the coming weeks.

Khan is curating the festival, which is produced by D'YAVOL Live and ticketing platform District, in collaboration with the Department of Culture and Tourism - Abu Dhabi and Miral, and in association with Emirates NBD. The organizers said the festival is aimed at audiences from India, the Middle East, and the wider South Asian diaspora, and that they plan to take it to other cities and international markets.

According to the organizers, the festival will mark Nigam's first performance at a music festival in his career. D'YAVOL co-founder Bunty Singh said, "Indian music is already global. UNIFYD gives that cultural force a festival platform that matches its scale, ambition and influence." District CEO Rahul Ganjoo described the festival as an experience for audiences and the diaspora "that goes far beyond a single night of performances."

Tickets will be sold exclusively through the District app. Early access for Emirates NBD cardholders runs from 9:30 a.m. GST (11 a.m. IST) on Monday (October 19) until 9:30 a.m. GST on Tuesday (October 20). General sale begins at 10:30 a.m. GST (12 p.m. IST) on October 20. Ticket prices have not been announced.