Rest In Beats Entertainment has announced its first step beyond Indian shores with the launch of Rest In Beats Emirates in Dubai on August 5, 2026. The launch marks the company's entry into the Middle East and North Africa (MENA) region and represents the most significant expansion in Rest In Beats' history to date.
Founded on the belief that music marketing in India needed a sharper, more artist-first voice, Rest In Beats has spent recent years building that reputation across the country's music ecosystem. The Dubai office extends that foundation into new territory, with the company setting its sights on becoming a genuine bridge between Indian and international music markets rather than simply an exporter of one into the other.
Through Rest In Beats Emirates, the company will work with artists, labels, streaming platforms and entertainment businesses across the MENA region on music marketing, digital audience development, artist promotion and cross-border campaigns. The office is positioned as a long-term strategic base rather than a one-off market entry, with plans to deepen presence across key MENA markets over time.
Speaking on the launch, Darshan Kataria, Founder of Rest In Beats, said:
"This is the beginning of a much larger journey for us. We want to take Indian music to audiences across the world, and at the same time build a stronger bridge for international music to reach Indian listeners. The MENA region presents a meaningful opportunity, and we are approaching it with the same discipline and care that got us here. There is a great deal of work ahead of us, and we are grateful for the chance to do it."
The Dubai launch reflects Rest In Beats' broader ambition to grow into a global music marketing company, built on the same fundamentals of artist-first thinking and cross-border collaboration that shaped its work in India.
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